Email Subject Lines Character Limit: How Long Should Email Subject Lines Be?

Put the Good Part First: Ensure the most important information is at the beginning.
Pick Eye-Catching Words: Use action verbs and engaging language.
Keep It Short and Simple: Use shorter, simpler words to improve readability.
Use Numerals: Save characters by using numerals instead of spelling out numbers.
Choose at Least 1 Emoji: Add emphasis or fun, but avoid using too many.
Capitalize and Punctuate Wisely: Use sentence case and limit punctuation to avoid triggering spam filters.
Preview Before Sending: Use an email subject line analyzer to check character count and word choice.
Test Your Subject Lines: Use A/B testing to compare open rates for different subject lines.

By following these best practices, you can improve your email open rates and overall campaign performance.

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